Women of the Vine (WOTV) is an organization in California that celebrates female winemakers. Its founder, Deborah Brenner, hired us in 2013 to develop the organization's brand strategy, in addition to branding their signature limited edition wines grown at WOTV cellars and hand-crafted by local female winemakers in the region. Strategic development included a 1-day workshop where the positioning of the organization was defined. From there we developed the name of the signature wines, Vindea, latin for Goddess of Wine, and designed the wine labels and packaging for sale at US retailers including Whole Foods.