It starts with
our core philosophy of delivering an agency team which is comprised
of senior, experienced and diverse "business-minded" creative
people and "creative-minded" business people. You have challenges and we start by listening carefully. We want to match our creative and business
with your brains and brand knowledge. We will be your business partner,
not just a vendor. We will invest professionally and emotionally
your brand. We will return more value for your investment. And, we
will deliver solid measurable results. Now that's pretty rational
for a bunch of creatives, eh?
We look at things differently.
Our goal has always been to view our clients' business from
the inside out. We take the time to get to know your business,
from operations to marketing. We shop the competition, we try
competitors' products, and we get our hands dirty.
When we step up with a plan, it makes sense. We don't try and
baffle our clients with a song and dance routine. We get to
core competencies, key brand insights, and draw a roadmap to
our agreed upon goals. No drama, just results.
creative always ties into brand strategy. A print ad is never a just
a print ad. It is a careful execution of a brand blueprint that
have worked with our clients to create. We believe in tying all media
together for a fluent brand message. So whether it's web, TV or
the brand is integrated and clear. Our design department is known
for its originality and professional standards, and the few times
we have bothered to enter industry awards, guess what? We took home
Our media department works hand in hand with our senior strategy and creative teams to produce buys that reflect the core strategy of each client. We only buy media for our AOR clients. Our research department is highly proactive and we have developed a reputation of securing some of the lowest rates in the industry.
At Top Drawer we look at interactive as
part of the overall branding process. We refer first to the
client and the marketing challenge. Then we build the communications
plan. We know what it takes to make leading edge technology
work with a fluent brand message. We know that 10% of media
share is interactive. We also know that new media can pull its
weight and truly excite when done properly.
|SOCIAL MEDIA AND PUBLIC RELATIONS
Any agency that thinks PR and SM are separate disciplines have missed the boat. Content is king and it's being delivered by bloggers and tweeters as much as it is by traditional journalists. It's not just about getting Likes or Followers, it's about engaging and living in the communities of content creators, influencers and users who are talking about your brand. We are clear leaders in this field and are breaking ground for others to follow.