Top Drawer is made up of a beautifully diverse collection of talented individuals with roots that span across the globe. As a result, many of us know and understand what it’s like to relocate and rebuild after leaving behind everything we’ve ever known.
For that and many other reasons, we’re big supporters of helping our new neighbours from Syria find refuge within our communities!
Each year around the holidays, we like to select and throw some love toward a cause we’re passionate about. This year, we selected the East West Refugee Collective—a privately sponsored grassroots effort to resettle a refugee family right here in the GTA.
We’re thrilled to say we’ve donated $8,000 to this wonderful cause, which we recently learned will enable East West to help settle a second family as well!
Half of the money was donated to this cause by our staff through a silent auction we held during our Christmas party, and the other half by Top Drawer on behalf of our clients. Rather than sending baskets of cookies, chocolate or other holiday treats to our clients in appreciation of a good year, we felt it would be a lot more fun to give them a gift with a bit more heart and soul.
Here’s what our clients received:
Another option is Lifeline Syria—an organization recruiting, training and assisting sponsorship groups as they welcome refugees to the GTA. You can visit its website to find a sponsorship group in your area or to donate.
Finally, you can also donate to the Canadian Red Cross in support of Syrian refugees arriving in Canada, as well as those still abroad. The government of Canada will be matching every eligible dollar until February 29, 2016.
On behalf of all of us at Top Drawer, we’d like to extend a warm welcome to our new neighbours. We wish you peace, health and happiness, and all the best in your new homes!
The holiday season is now upon us, which means finding that perfect gift – whether for loved ones, colleagues or clients – is top of mind.
Hunting down the latest deals just so we can buy more “stuff” is becoming a thing of the past. Consumers are smarter, more conscious and have greater access to information about where our stuff comes from, how it was made, and who made it.
As more of us realize the social and environmental impacts of owning all this stuff, we are starting to seek out gifts that have a feel-good story. We want to not only feel good about where and how things are made, but also who is going to benefit from the purchase.
Earlier this year, we launched The Art of Influence – an online store that features unique, local products made by members of our team here at Top Drawer, including posters, cards, fashion, mugs, pillows and bags – all adorned with an artistic image and/or message. Half of the proceeds go to charity and the other half go back to the artist. Now how’s that for feel-good giving?
Our team, particularly the artists involved, believes that giving gifts and enacting social change are not mutually exclusive activities. Creative Director Rachael Muir, who is also the Chief Curator of The Art of Influence, sees it as an extension of our mission as an agency: to be able to do “good” through the industry we work in.
Creativity together with social/environmental good is a match made in heaven, with as many possibilities as there are talented people and need in this world.
Because of its philanthropic nature, The Art of Influence is a thoughtful place to shop for corporate gifts as more companies are supporting the “give back” approach. Even if gifting is not in the budget, a simple yet artistic card can be impactful (it’s also one of our best-selling items).
So this year, give a gift that gives back and shop The Art of Influence for social good.
|Having an AHAA Moment?|