Top Drawer has been named creative agency for Bullfrog Power, Canada’s 100 per cent green energy provider. Bullfrog Power has enlisted us to provide strategic and creative direction to propel the benefits of supporting clean, renewable power to a broader national audience.
In the last 10 years, Bullfrog Power and other advocates of renewable energy have expanded the definition of a green energy supporter beyond the scientist and activist communities, but there are still major strides to be made. Accelerating the current state of renewable energy depends on broader awareness to encourage adoption by more Canadians.
“It’s no coincidence that the agency has run on Bullfrog Power since 2006,” says Top Drawer president Howard Chang. “We understand the company’s long-term mandate—how adopting green energy contributes to the broader environmental picture—and see clear opportunities to communicate that impact to households across Canada.”
“Our teams speak the same language and hold the same values,” says Bullfrog Power President Tom Heintzman. “Howard and his team understand that our customer is part of a larger movement. Top Drawer’s lifestyle, retail, brand and social cause work over the past 15 years has given them a clear focus on a consumer that aligns perfectly with the bullfrogpowered customer.”
“Working with Bullfrog Power is demonstrative of our agency’s focus on clients that align with our values,” says Chang.