Our creativity is not inspired by what we’ve been able to do in the past, but by what we haven’t accomplished yet. We have great confidence in the ideas that come out of our creative department; and it’s working with great clients, who trust us, that allow those ideas to come to life. Watch The Making Of… SAIL’s first “Sasquatch” commercials.
Sanjeev Sharma, Workflow Leader.
With over a decade of international traffic and workflow experience, Sanjeev has a remarkably calm demeanor. He’s seen the ad agency business not only from the inside, but also from the perspective of where the agency is the client. How does that work?
As a production manager at a printing company, Sanjeev’s clients were ad agencies. He built relationships with them, developed extensive knowledge of their businesses, learned who they were, and what they were about. One of Sanjeev’s clients, Saatchi and Saatchi, saw a great opportunity.
“They had a new position available, and they called me,” says Sanjeev. “I was aware of their products. I was aware of the ins and outs.” It was a perfect fit.
This experience was when Sanjeev lived in Dubai and had extra curricular activities like going on desert safaris and sand surfing. “I’m a nature loving person,” says Sanjeev, who emigrated here in 2011. “But since moving to Canada, I have embraced skiing and some other snow activities.”
Luckily, Sanjeev also loves the water and he’s joined our team at the perfect time–the beginning of summer. “When I was coming for an interview, I thought [the office] was somewhere downtown, with tall buildings; and then I saw the Beach? Really? And I really loved it. Love at first sight.”
Sanjeev had a similar reaction when he saw our job posting, researched us a little, and then sent us his CV. “Most agencies work for awards, not for clients. [Top Drawer Creative] works for the clients,” he notes. “I saw a ‘slogan’ on the website and it really impressed me.” We don’t fit every brand, but our goal has never been to be a big agency, just a great agency. One who is committed to aligning our values, expertise and passion with like-minded clients.
And what does he think since he’s spent some time on the job? “It makes a big difference when you’re working among professionals,” says Sanjeev. “It’s a good team.”
It’s very likely Howard will get Sanjeev out on a paddle board soon.
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