Ed Veal, a 38-year-old Canadian National Cycling Team member, announced today his attempt to set a new world record—the ‘Best Hour Performance’ in the Masters Men’s 35-39 group, as well as the new outright Canadian Hour Record—on April 10th at 4:45 p.m at the new Mattamy National Cycling Centre in Milton, Ontario.
Top Drawer Creative, along with several other companies and cycling enthusiasts, have stepped up to support the historic attempt. The fundraising efforts will help Veal focus on training for the event, as well as support his goal to become a full-time athlete for the first time in his life.
Veal describes the upcoming hour attempt as a hard man event. “It’s scary to a lot of people, scary to myself,” he says. “You’ve got to be a little bit crazy, it is going to be very painful.”
The Best Hour Performance is one of the most fabled and prestigious records in the sport of cycling, and the current Canadian Hour Record of 45.95 km, held by Mike Nash, was set in October 2011.
The decision to attempt the feat comes after a year of personal and team victories for Veal, who broke two Canadian records (4,000-metre Team Pursuit and Individual Pursuit) in September 2014. Veal took up cycling late, at age 26, starting with mountain biking and then making the switch to road. “The late start has never held me back,” he says.
“As a cycling enthusiast and former elite amateur cyclist, I understand the tremendous effort behind this attempt, and Ed’s dream of competing in the Pan Am Games and 2016 Rio Olympics,” says TDC CEO Howard Chang.
In addition to Chang and Top Drawer Creative’s support, Paul DeVries and Dave Ellis of Powerwatts have taken on title sponsorship, additionally supported by Norbert Frischkorn of FrischkornMEDIACO, Rob Keilty of Hub HKMB Insurance, Som Seif of Purpose Investments and John Ruffolo of OMERS Ventures stepping up to help. This supportive team of cycling enthusiasts are members of Les Domestiques Cycling Club, whose members were the primary private funders of the just-opened Mattamy National Cycling Centre, for which Top Drawer Creative recently led a successful fundraising campaign.
You can follow Ed Veal on Twitter at @RealDealVeal, or via the hashtag #edshour as he prepares for the historic attempt, and support his fundraising efforts through his Indiegogo campaign, which kicked off yesterday.
Congratulations on two well-deserved TDC promotions. We’re pleased to announce that Kathy McLay is now VP, Client Services and Steven Aronovitch is now VP, Media.
“Kathy and Steven are examples of agency veterans who found an environment at Top Drawer where they could thrive and pursue their career aspirations,” said TDC’s CEO, Howard Chang. “They are tremendous leaders who share our values of putting clients first and doing business as a force for good.”
“As EVP / CCO, it is exciting to have Kathy and Steven move into positions that can help me hone the direction of the agency,” said Brian Gahan. “As a growing agency, being able to promote thoughtful leadership from within is always a key ingredient of future success.”
Steven joined Top Drawer in 2008, bringing an exceptionally empowered attitude, and more than a decade of managerial experience from agencies such as Starcom and TN Media / Initiative Media. He has since built a robust and specialized team of media experts, and honed the agency’s media strategic expertise.
Kathy came to Top Drawer from Saatchi & Saatchi in 2012, putting to work her experience working for larger, global agencies including DDB and Y&R. Within a very short time Kathy has transformed our account team, creating both an exceptional client experience and team dynamic.
“We’re off the beaten path here and able to make our own rules, and in turn are creating a new model,” says Kathy. “It’s more than advertising. We go deep with our clients, often turning their business inside out to get to the root of who they are. We have the capabilities to execute under one roof in any capacity – from building dynamic e-commerce sites, developing engaging social content strategies or producing compelling video. It’s an exciting and fulfilling place to work and I am proud to be a part of it.”
Steven agrees. “It’s a privilege to work here,” he says. “Employees are valued. Top Drawer recognizes people and when you are recognized it has a lot of thought, meaning and purpose behind it.”
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