Top Drawer Goes to the Velodrome

July 22, 2015 by  Kelly

After years of working on the branding for the Mattamy National Cycling Centre (NCC), as well as the capital campaign branding and the execution of the fundraising advertising campaign, some lucky TDC staff got to see it all come to life when an enthusiastic bunch took a trip out to Milton to ride in the velodrome. It isn’t every day that agency folks get to physically experience something they had a hand in developing!

“I wanted to reward our Top Drawer staff, who put over 2000 hours into the project, with some exclusive track time. Despite some initial nervousness by a few it was a huge success!” says Howard Chang, Top Drawer Creative President & CEO.

Check out our awesome video!

TDC Goes to the Velodrome from Top Drawer on Vimeo.

Top Drawer Creative staff members get the opportunity to ride the Mattamy Velodrome track in Milton.

TDC on the Rise: Celebrating Our Expansion

July 6, 2015 by  Nicole

As the success of our full-service agency services continues to grow along with our international client base, we realized not too long ago that we would need to grow our staff and our workspace to accommodate it. On top of that, our offsite photo studio needed a bit of an upgrade, and we were itching to bring it back onsite in keeping with our belief in the “under one roof” approach.

We decided to do what any ad agency on the rise would logically do: add a new floor!

The result? Our brand new floor brings us up to 11,000 square feet of fully integrated advertising services, complete with a state-of-the-art, fully equipped TV sound stage and photo studio. Bam!

As far as building additions go, this one is something we’re really proud of. In line with our commitment to environmentally responsible business practices (we already run on 100% green energy), we have incorporated leading-edge, sustainable building strategies into our new addition.

Recycled and reclaimed materials are used wherever possible, including glue lam wood beams, barn board floors and feature walls. We chose 90% recycled aluminum cladding for the exterior, and our VRV HVAC system is the most efficient available.

Abundant natural light is supplemented by ultra low wattage LED lighting. Even our TV production studio lighting is LED, enabling us to produce 1,000 watts of light with just 56 watts! Topping off our efforts is our green roof and community garden, where our employees will have the option to grow – and eat! – fresh veggies.

We had the pleasure of hosting our VIP clients and vendors in our grand unveiling of the completed facilities on June 24th. Everyone enjoyed refreshments on our renovated second-floor patio, toured our new production studio and working spaces, and breathed a little easier thanks to our green roof! We also had some fun creating slow-motion video clips in the studio, and enjoyed a private Four Roses small batch bourbon tasting.

Special thanks to Urban Acorn catering for their delicious vegan and vegetarian snack options, Wes Tiller for his expert bourbon banter, and DJ Lexx Decibel for keeping us on beat into the late hours of the night!

TDC is on the rise!

 

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The Matrix of Brand ExperienceCAA Messages Home the Dangers of Texting and DrivingHistory made! Cyclist Ed Veal sets Canadian hour recordCongrats to our two newest VPs!