There’s power in words (in some more than others) and if the right hands string them together, well then you’ve got a damn good story. We know one such wordy girl, an enchantress who is able to tell an entire flippin’ fab story in a single word! Yes, that’s our very own Patty Lowry, our seasoned, spicy and very well-traveled copywriter. We repeat, she’s OURS, all OURS, so stay away.
Her words have texture and taste, a certain scent, a unique colouring – sensational hues that come from somewhere only Patty can go. Some of our clients have adopted her unconventional, Patty-birthed words for their campaigns; unique and memorable creations, just like the wordy girl herself.
Here’s a snapshot gallery of some of Patty’s branded words:
Ms. Patty Lowry is not afraid of taking it over the top, and sometimes that’s exactly what’s needed to lighten and brighten. Patty is our Princess of the Pen, our Poet of the Pencil, our resident know-how-to-craft-it guru no matter what writing instrument we throw at her! And no matter what white space she’s got to work with.
Take, for instance, the Genuine Health tote bag that many people have told us is so beautifully written that they don’t want to use it to schlep dirt-covered carrots from the farmers’ market; instead they just want to take the bag to their local art shop and get it framed!
Patty is currently working on a book on how to survive anything life throws at you – from a bad hair day to a broken heart – in 11 steps. We’ll be sure to broadcast about it when the time comes.
But for now, here is an excerpt:
How to be supremely happy
at whatever you want to be.
- Be you. You’re already the most awesome sauce at it in the entire universe galaxy! Shake your pom poms baby!
- Never listen to naysayers, bosses who are drunk by lunch, teachers who call you dumb, parents who think you are destined to be an excellent secretary, or scaredy-cat wannabes with inflated egos of their dullard reality. Always listen to strangers on the bus who spontaneously talk to you or themselves, children, animals and the voices… yeah, you know you hear them.
- Trust your gut. It tells you the truth 99% of the time. You know… that wonderful, peaceful, satiated feeling that you are doing the right thing… as opposed to the turbulent, horror-filled, vomitous ache that defies eating an entire family-size bag of ripple chips and onion dip drowned with a bottle of red wine (which, by the way, is a highly recommended pairing by gourmands and sommeliers worldwide).
- Make stuff up to validate your beliefs.
- Be fearless. Feel everything and rejoice. Shake hands with your fears, give them a hug, have a drink with them, then make a monster face and tell them to get out (Amityville horror-style).
- Crazy-ass spontaneous, imaginative, non-sensible combustion is way better and infinitely more fun than playing it safe.
- Replace the word need with desire.
- Embrace mayhem, madness and chaos – it is a prerequisite state in the process of evolution.
- Believe in something unbelievable, invisible and intangible.
- Embrace your inner psychopath. Don’t act on it – just tend to it.
- Lose the attitude. Develop a lovitude.
He’s cute, funny and smart, what more could you want?
A long-standing member of TDC’s Creative team, David Dang is our resident Photoshop artist. He has a keen eye for digital precision, can pull the wool over anyone’s eyes when it comes to photo retouching, and essentially rules the world of Photoshop artistry.
Oh, there’s more: he can draft up a mean storyboard – those of you who produce TV and video know this takes a mastery of illustration and photography and storytelling. Frame by frame, he brings it to life.
Which brings us to our Brilliant Boy.
Often, what looks like perfect simplicity is the product of mastery. Starting with an idea, a simple pencil and a sheet of paper, David, along with his brother Tim, developed Brilliant Boy, a comic starring Gill, “the most clever boy in Baskerville”. David’s commanding prowess of sketch showed right from the start.
In the illustrated tales, the astute Brilliant Boy gets around and finds humour in pretty much everyone and everything. There’s definitely a little bit of David in there – and don’t be fooled by his understated demeanor. Both the fictional Gill and the man who brings him to life are always up for a challenge that requires some creativity.
What was the inspiration behind it all? David says, “I like to base my stories around children because they are curious, creative, and possess a vibrant imagination that is often absent in the adult world.”
You can follow him here http://brilliantboy.com/blog/
Take a bit of him home here http://www.cafepress.com/brilliantboy
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